PedalDeck is a relatively new name to the musical accessories market but it is set to shake up some common misconceptions about big brands, cheap imports and British engineering.
Great Britain has created some great products in the last 50 years of musical instrument development. Great guitar makers, awesome amplification and a whole load of effects and pedals have graced the world’s biggest stages and smallest back bedrooms to produce great British musicians by the score.
But there was one accessory, essential to the development of guitar amplification and the pedals that shape our sounds that was painfully overlooked by the normally innovative British designers and engineers… The Pedal Board!
The manufacture of Guitar Pedal Boards was left to the home DIY enthusiasts or abandoned to overseas USA brands, using cheap Chinese manufacturing methods and materials to satisfy our basic demands for a board for our effects.
Steve Willock is a product designer and marketing consultant who just happens to play guitar.
Having worked closely with the music retail market and involved in the production of many video reviews of guitars and effects pedals, Steve saw room for improvement in pedal board design. But also a real opportunity to combine design improvements, user benefits and smart manufacturing techniques to repatriate the pedal board and manufacture a volume product at a competitive price in the UK.